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3 Reasons It’s So Hard to “Follow Your Passion”

Jon M. Jachimowicz: Research that I and others have conducted show that many — if not most — of us don’t know how to pursue our passion, and thus we fail to do so. How do we fix this conundrum? Research on passion suggests that we need to understand three key things: (1) passion is not something one finds, but rather, it is something to be developed; (2) it is challenging to pursue your passion, especially as it wanes over time; and (3) passion can also lead us astray, and it is therefore important to recognize its limits.

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