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A Complexity Expert Reveals How Social Networks Create Recognition and Acclaim

Raissa M. D’Souza: In his new book, The Formula: The Universal Laws of Success, Albert-László Barabási translates almost a decade of scholarly research on the science of success into a lively and compelling narrative woven together with captivating stories and his own deeply personal experiences. The book reveals the scientific underpinnings behind many informal “rules of thumb” used by successful people and provides scientific explanations for why our efforts to succeed often yield counterintuitive results. For instance, why are some ideas ignored in their own time but then catch like wildfire later? Why do two individuals with seemingly similar levels of skill and performance achieve widely different levels of notoriety?

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