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Belief in Our Moral Superiority Is the Most Irrational Self-Enhancing Bias of All

The researchers found that self-enhancement pertaining to sociability was mostly quite rational. Self-enhancement related to agency (being intelligent, determined, and so on) was less rational. Least justified of all, or most irrational, was moral self-enhancement. “Virtually all individuals irrationally inflated their moral qualities, and the absolute and relative magnitude of this irrationality was greater than that in the other domains of positive self-evaluation,” the researchers noted.

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