Could Solving This One Problem Solve All the Others?
Even if you can find the right levers to press to produce behavior change, in the right measure in the right circumstances, how you can generalize that and scale it up, from the individual to the population level? And how can you make it stick? That is the massive challenge that Angela Duckworth and Katy Milkman have given themselves. So massive that they wanted lots of help. They put together an all-star team of more than two dozen researchers — psychologists and economists and sociologists but also people from medicine and computer science and marketing.