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How Many American Atheists Are There Really?

University of Kentucky psychologists Will Gervais and Maxine Najle have long suspected that a lot of atheists aren’t showing up in Pew and Gallup polls. The reason: Even in our increasingly secular society, there’s still a lot of stigma around not believing in God. So when a stranger conducting a poll calls and asks the question, it may be uncomfortable for many to answer truthfully. Gervais and Najle recently conducted a new analysis on the prevalence of atheists in America. And they conclude the number of people who do not believe in God may be even double that counted by these polling firms.

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