Political Passion Inspires Trust — Even From Opponents

“Across five studies using a variety of contentious social issues, I found evidence that people trust others who demonstrate strong feelings about social issues, even when they disagree with or dislike them,” reports Julian Zlatev of Harvard Business School. In contrast, he found “low rates of trust toward individuals who care little about these issues.” “Individuals who care about contentious social issues signal to observers that they have integrity, and thus can be trusted,” Zlatev writes in the journal Psychological Science.

Home About Contact