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Why Do People Fall for Fake News?

Gordon Pennycook and David Rand: There is not yet a consensus on the answer. Much of the debate among researchers falls into two opposing camps. One group claims that our ability to reason is hijacked by our partisan convictions: that is, we’re prone to rationalization. The other group — to which the two of us belong — claims that the problem is that we often fail to exercise our critical faculties: that is, we’re mentally lazy. However, recent research suggests a silver lining to the dispute: Both camps appear to be capturing an aspect of the problem. Once we understand how much of the problem is a result of rationalization and how much a result of laziness, and as we learn more about which factor plays a role in what types of situations, we’ll be better able to design policy solutions to help combat the problem.

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